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Quasi-franchising : a new mode...
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11
Merchandising
Flohr, Eckhard
- In:
Das Franchise-System : Handbuch für Franchisegeber und …
,
(pp. 507-510)
.
2008
Persistent link: https://www.econbiz.de/10003701208
Saved in:
12
Brands across borders : determining factors in choosing
franchising
or management contracts for entering international markets
Dev, Chekitan S.
;
Erramilli, M. Krishna
;
Agarwal, Sanjeev
-
2008
Persistent link: https://www.econbiz.de/10003616669
Saved in:
13
McCafe : the McDonald's co-branding experience
Wright, Owen
;
Frazer, Lorrelle
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
6
,
pp. 442-457
Persistent link: https://www.econbiz.de/10003509037
Saved in:
14
Markendifferenzierung als Disziplin
Kieser, Werner
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 320-333)
.
2010
Persistent link: https://www.econbiz.de/10003925027
Saved in:
15
Efficiency comparison of multiple brands within the same franchise : data envelopment analysis approach
Roh, Eugene Y.
;
Choi, Kyuwan
- In:
International journal of hospitality management
29
(
2010
)
1
,
pp. 92-98
Persistent link: https://www.econbiz.de/10003964090
Saved in:
16
Brand Management im
Franchising
Matla, Thomas
;
Bellone, Veronika
- In:
Jahrbuch Franchising ...
(
2009
),
pp. 67-77
Persistent link: https://www.econbiz.de/10003858926
Saved in:
17
Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
Saved in:
18
Brand relationship and brand equity in
franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
Saved in:
19
What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
Saved in:
20
Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
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