In this paper, we examine the evolution of multi-unit franchising (MUF) research and develop an integrative model for the franchisor's choice of ownership strategy between single-unit and multi-unit franchising. Although several empirical studies were published on MUF in the last two decades,...

Digital technologies are revolutionizing collaboration and value co-creation across traditional industry boundaries and thus generating the need for adaptive and innovative business models, new and flexible network forms as well as new digital processes and capabilities. Digital technologies are...

This paper offers a property rights theoretical interpretation of the ownership redirection hypothesis advanced by Oxenfeldt and Kelly (Oxenfeldt and Kelly 1968). In a nutshell, couched in resource dependence theory, the ownership redirection hypothesis argues that successful franchise systems...

This study presents an integrative model on the franchisor's choice of knowledge transfer strategy by deriving hypotheses from the knowledge-based theory and the relational governance view. First, based on the knowledge-based view, tacitness of system-specific knowledge influences the choice of...

In this paper, we try to explain the use of knowledge transfer mechanisms in franchising firms by applying the knowledge-based view of the firm that integrates results from the information richness theory. Starting from the information richness theory we argue that the degree of tacitness of...

In this paper we develop a knowledge-based view on the choice of knowledge transfer mechanisms in franchising that integrates results from the information richness theory. Starting from the information richness theory we argue that tacitness of system knowledge, operationalized by codifiability,...

The paper provides a property rights view on the knowledge transfer strategy of franchising firms. Starting from the information richness theory, we argue that the degree of contractibility of system knowledge determines the information richness of the knowledge transfer mechanism of franchising...