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The Heterogeneous Effect of WOM on Product Sales : Why the Effect of WOM Valence Is Mixed?

Yang, Joonhyuk - 2015

Previous literature on WOM has consistent findings on the positive and significant effect of WOM volume on product sales, but literature on WOM valence has been mixed. In this study, we explain the reason for the mixed effect of WOM valence on product sales by considering heterogeneous...

Persistent link: https://www.econbiz.de/10013037461

The effect of eWOM from indentiy and non-identity social media on movie sales

Karabas, Ismail; Nikolov, Nik; Wood, Brittany - In: Journal of managerial issues : JMI 33 (2021) 3, pp. 289-304

Persistent link: https://www.econbiz.de/10012648608

The mediating role of place attachment in experience and word of mouth : the case of music and film festivals

Rajaobelina, Lova; Dusseault, Pascale; Ricard, Line - In: International journal of arts management 21 (2019) 2, pp. 43-54

Persistent link: https://www.econbiz.de/10012060744

Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM

Thorbjørnsen, Helge; Dahlén, Micael; Lange, Fredrik - In: International journal of advertising : the review of … 39 (2020) 3, pp. 433-444

Persistent link: https://www.econbiz.de/10012200493

Effects from privatizing a television market, the influence of mobile advertising on movie box office, and causal relationships between word of mouth and movie ticket sales : edito...

Martin, Hugh J.; Rennhoff, Adam D. - In: The journal of media economics 29 (2016) 3, pp. 108-110

Persistent link: https://www.econbiz.de/10011742235

A temporal study of the effects of online opinions : information sources matter

Huang, Jianxiong; Boh, Wai Fong; Goh, Kim Huat - In: Journal of management information systems : JMIS 34 (2017) 4, pp. 1169-1202

Persistent link: https://www.econbiz.de/10011803445

Does piracy create online word of mouth? : an empirical analysis in the movie industry

Lu, Shijie; Wang, Xin; Bendle, Neil T. - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2140-2162

Persistent link: https://www.econbiz.de/10012234779

A study of the relationship between online movie reviews and the intention to watch the movie

Shieh, Hwai-Shuh; Lin, Szu-Yu - In: Journal of economics & management 44 (2022) 1, pp. 344-375

Aim/purpose - This study explores how the content feature and source of eWOM affect people's intentions and further analyses the effectiveness of eWOM on people's intention to watch movies. Design/methodology/approach - The study considers two dimensions of movie reviews, including the source...

Persistent link: https://www.econbiz.de/10014324988

Superstars and underdogs : an examination of the long-tail phenomenon in video sales

Elberse, Anita; Oberholzer-Gee, Felix - In: MSI reports : working paper series (2007) 4, pp. 49-72

Persistent link: https://www.econbiz.de/10003641113

Superstars and underdogs : an examination of the long tail phenomenon in video sales

Elberse, Anita (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003436354