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Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?

Chen, Ja-Shen; Kamalanon, Piyanoot; Janupiboon, Thanyamai P. - In: Service business 16 (2022) 4, pp. 1081-1110

Persistent link: https://www.econbiz.de/10013459534

The perceived value of customers : antecedents and its effect on word-of-mouth

Nguyen, Phuong-Linh; Phan, Dinh-Quyet; Nguyen Thi Uyen - In: Global business and finance review 29 (2024) 1, pp. 101-114

Purpose: This study aims to investigate the antecedents of the customer's perceived value, including multi-channel integration and brand equity, and the impact of the perceived value on word-of-mouth. Design/methodology/approach: A quantitative approach by PLS-SEM was used in the research. This...

Persistent link: https://www.econbiz.de/10014490981

The role of customer experience in the perceived value-word-of-mouth relationship

Kuppelwieser, Volker; Klaus, Philipp; Manthiou, Aikaterini - In: The journal of services marketing 36 (2022) 3, pp. 364-378

Persistent link: https://www.econbiz.de/10013407509

Building loyalty through perceived value in online shopping : does family life cycle stage matter?

Amirtha, Raman; Sivakumar, V. J. - In: The service industries journal 42 (2022) 15/16, pp. 1151-1189

Persistent link: https://www.econbiz.de/10013466618

Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity

Akter, Shahriar; Babu, Mujahid Mohiuddin; Hossain, … - In: International marketing review 41 (2024) 1, pp. 42-73

Persistent link: https://www.econbiz.de/10014524760

Better together : involving consumers in the ideation, creation and dissemination of transformative value

Bilstein, Nicola; Verlegh, Peeter; Klostermann, Jan; … - In: Journal of service management 33 (2022) 4/5, pp. 520-530

Persistent link: https://www.econbiz.de/10013325696

The impact of perceived value on consumers' positive word-of-mouth intention toward energy-efficient appliances

Bao Ngoc Le; Nguyen Nguyet - In: International Journal of Energy Economics and Policy : IJEEP 14 (2024) 2, pp. 383-393

Persistent link: https://www.econbiz.de/10014496368

A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry

Banerji, Rashi; Singh, Animesh - In: International journal of electronic marketing and … 15 (2024) 4, pp. 415-430

Persistent link: https://www.econbiz.de/10015063994

Agent-based simulation modeling for analysis and support of rural producer organizations in agriculture

Latynskiy, Evgeny - 2014

Persistent link: https://www.econbiz.de/10010371939

The future of AI is the market

Darrow, Ross M. - In: Journal of revenue and pricing management 20 (2021) 3, pp. 381-386

Persistent link: https://www.econbiz.de/10012549355