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Purpose: The purpose of this paper is to test the psychometric properties of the Team Brand Personality Scale by Blank et al. (2013, 2018) in the context of the professional football clubs in Greece, based on the perceptions of fans for their own team and the rival team. The brand personality...
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Book of extended abstracts (proceedings) of TOURMAN 2021 Conference "Restarting tourism, travel and hospitality: The day after".
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Purpose: Given the increased competition among running events, it is important for event organizers to comprehend how they can retain a base of loyal customers. The purpose of the present study was to investigate the association between sport event personality and...
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