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Personalizing 3D virtual fashion stores : exploring modularity with a typology of atmospherics based on user input

Wu, Juanjuan; Song, Sanga; Whang, Claire Haesung - In: Information & management : the internat. journal of … 58 (2021) 4, pp. 1-10

Persistent link: https://www.econbiz.de/10012533611

The influence of parasocial relationship in fashion web on customer equity

Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 610-617

Persistent link: https://www.econbiz.de/10012544888

Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands

Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651

Persistent link: https://www.econbiz.de/10012545032

Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights

Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021

Persistent link: https://www.econbiz.de/10012607354

A review of studies on virtual layout and atmospherics : potential applications to the fashion industry

Roberts, Jenniefer; Grassi, Alessia - In: The international review of retail, distribution and … 31 (2021) 4, pp. 432-456

Persistent link: https://www.econbiz.de/10012609704

Insights into user engagement on social media : indings from two fashion retailers

Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137

Persistent link: https://www.econbiz.de/10012547985

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938

The influence of social media on purchase intention : the mediating role of brand equity

Majeed, Mohammed; Owusu-Ansah, Martin; Ashmond, Adu-Ansere - In: Cogent business & management 8 (2021) 1, pp. 1-19

within Ghana’s fashion industry. The study was quantitative and employed the survey methodology to sample the views of 500 … fashion customers. Statistical Package for Social Sciences (SPSS) and the structural equation modelling (SEM) technique were …

Persistent link: https://www.econbiz.de/10012649544

Fashion online

2007

The pervasive nature of the World Wide Web in the 'connected' world is undeniable. But how many of us regularly purchase clothing online? Do we spend our time inside virtual retail outlets and break for a discussion about the latest trends through a blog? Much has been made of the potential of...

Persistent link: https://www.econbiz.de/10012674319

Social shopping : implications for store retailing

Siddiqui, Noreen - In: New perspectives on critical marketing and consumer society, (pp. 113-128). 2021

Persistent link: https://www.econbiz.de/10012498078