Purpose – The purpose of this paper is to investigate the feasibility and usefulness of adapting the concept of “customer value” from commercial marketing for use in the field of political marketing. Design/methodology/approach – A literature review of the field of customer value, and...

Purpose – To overcome the limitations of applying trust in interorganizational relationships, this paper aims to investigate the significant role of interorganizational reliance in business relationships and develop an original scale to measure this new construct. Design/methodology/approach...

Purpose – The purpose of this paper is to show the role of social networks in mobilizing how actors both impact and are impacted on by their colleagues. It seeks to compare the human resource management (HRM) academic community with two other comparable communities, and to identify those...