Aim: This research aims to understand the value of individuals having several inherent cultures and explore their specific needs and skills to improve managing cultural challenges in the work environment. The emerging conceptual framework of reaching "The New Cultural Normal" demonstrates...

Cultural diversity is generally a controversial topic in the literature. While some studies have proved that it provides economic benefits, others have denied this claim. However, the costs associated with this may be avoided by improving each of intercultural competency at the business level...