The importance of choosing the "right" brand name is well known in literature as well as in practice - at least for mass producers. But while the general phenomenon of mass customization gains more and more attention not only with regard to heterogeneous customers but also within research,...

We study capacity decisions in a service environment with seasonal arrival rates and strategic customers. Due to seasonality, the firm uses a postponement strategy where compensation is given to the peak-time customers who cannot be served in the peak time and agree to delay service. We extend...

This research evaluates the market of portfolio stamps in relation to the Mass Customization's (MC) Customer benefits. The basic perceived customer benefits using CPVT model (Merle et al. 2010) are identified. The observations are set to understand this business issue in relation to the...