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Experimenting with Advertising -- 3 Marketing the "Own Your Share" Program -- 4 Courting Retail Investors during the Cold War -- 5 … Selling Stocks on the Monthly Plan -- 6 Creating a Nation of "Sound" Investors -- Epilogue. Own Your Share in Retrospect …
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Stock market populism- investment clubs and economic history -- Investment clubs as markets in microcosm -- Group composition & the business case for diversity -- Getting ahead versus getting along-decision making in investment clubs -- Reflections on investing in the 1990s -- Implications and...
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Introduction -- Early twentieth-century origins of American finance: the rise of the American corporation and the creation of the Federal Reserve System -- Early twentieth-century American economic and financial theory -- Statistics in America and the governance of the modern state -- American...
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