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Culture: The Software of e‐Customer Relationship Management
Sigala, Marianna - In: Journal of marketing communications 12 (2006) 3, pp. 203-224
Persistent link: https://www.econbiz.de/10008126514
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In search of the next big thing: IT issues and trends facing the hospitality industry. - A Review of the Sixth Annual Pan-European Hospitality Technology Exhibition and Conference...
Sigala, Marianna; Connolly, Daniel - In: Tourism management : research, policies, practice 25 (2004) 6, pp. 807-808
Persistent link: https://www.econbiz.de/10007786674
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Web map services in tourism : a framework exploring the organisational transformations and implications on business operations and models
Sigala, Marianna; Marinidis, Dimosthenis - In: International journal of business information systems : … 9 (2012) 4, pp. 415-434
Persistent link: https://www.econbiz.de/10009869888
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Food & Wine Tourism: Integrating Food, Travel and Tourism
Sigala, Marianna - In: Tourism management : research, policies, practice 33 (2012) 4, pp. 1001-1003
Persistent link: https://www.econbiz.de/10009828152
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Evaluating Website Design and Structure in Tourism: Dimensions, Stakeholders and Marketing Issues
Sigala, Marianna - In: Journal of hospitality marketing & management 20 (2011) 7, pp. 691-695
Persistent link: https://www.econbiz.de/10009289874
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eTourism Case Studies: Management and Marketing Issues
Sigala, Marianna - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 934-936
Persistent link: https://www.econbiz.de/10008894995
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Managing Tourism Destinations
Sigala, Marianna - In: Annals of tourism research : ATR ; a social sciences journal 35 (2008) 3, pp. 836-839
Persistent link: https://www.econbiz.de/10008899648
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eTourism Case Studies: Management and Marketing Issues
Sigala, Marianna - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 934
Persistent link: https://www.econbiz.de/10008303206
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Customer Engagement in a Big Data World
Kunz, Werner H. - 2017
Prior literature on customer engagement has emphasized the benefits of customer engagement to the firm and mostly ignored the customers' perspective. In contrast, we argue that sustainability of data-driven customer engagement require a dynamic and iterative value generation process involving 1)...
Persistent link: https://www.econbiz.de/10012965672
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Mapping tourism and hospitality research on information and communication technology : a bibliometric and scientific approach
Molina-Collado, Arturo; Gómez, Mar; Sigala, Marianna; … - In: Information technology & tourism 24 (2022) 2, pp. 299-340
Persistent link: https://www.econbiz.de/10013433715