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Sozialmarketing als Stakeholder-Management : Grundlagen und Perspektiven für ein beziehungsorientiertes Management von Nonprofit-Organisationen
Ruckh, Mario F. (ed.); Noll, Christian (ed.);  … - 2006 - 1. Auflage
Persistent link: https://www.econbiz.de/10003375339
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Marketing and performance evaluations in non-profit services : "missed" targeting in communicating stakeholders' expectations
Mano, Rita S. - In: The international journal of productivity and … 59 (2010) 6, pp. 555-570
Persistent link: https://www.econbiz.de/10008652848
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Segmenting nonprofit stakeholders to enable successful relationship marketing : a review
Rupp, Christine; Kern, Sarah; Helmig, Bernd - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 76-91
Persistent link: https://www.econbiz.de/10010520445
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Health nonprofits online : the use of frames and stewardship strategies to increase stakeholder involvement
Patel, Sheetal J.; McKeever, Brooke Weberling - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 224-238
Persistent link: https://www.econbiz.de/10011378167
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Der strategische Kulturmarketing-Managementprozess
Klein, Armin - In: Kompendium Kulturmarketing : Handbuch für Studium und …, (pp. 97-111). 2011
Persistent link: https://www.econbiz.de/10009272568
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Wissenschaftsmarketing : Grundlagen und Möglichkeiten am Beispiel der Ressortforschung
Wernitz, Frank - 2015
Frank Wernitz entwickelt auf der Grundlage des Stakeholderansatzes ein holistisches Marketingkonzept, das die Berücksichtigung und Priorisierung der Stakeholderansprüche in einem konsistenten Managementansatz vereinigt. Am Beispiel der Ressortforschung zeigt der Autor, wie...
Persistent link: https://www.econbiz.de/10012694926
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A study of non-profit organisations in cause-realted marketing : stakeholder concerns and safeguarding strategies
Liston-Heyes, Catherine; Liu, Gordon - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1954-1974
Persistent link: https://www.econbiz.de/10010205948
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Engagement techniques by human services nonprofits : a research note examining website best practices
Hoefer, Richard; Twis, Mary K. - In: Nonprofit management & leadership 29 (2018) 2, pp. 261-271
Persistent link: https://www.econbiz.de/10011969418
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Do reputational signals matter for nonprofit organizations? : an experimental study
Shahid, Subhan; Becker, Annika; Kundi, Yasir Mansoor - In: Management decision 60 (2022) 6, pp. 1645-1661
Persistent link: https://www.econbiz.de/10013350107
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Evaluation in nonprofit organizations : a defense of perception as a managerial and scientific tool
Plaisance, Guillaume - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10014439361