Narrow search
Showing 41 - 50 of 191
Cover Image
Establishing human brands : determinants of placement success for first faculty positions in marketing
Scheinbaum, Angeline Close; Moulard, Julie Guidry; … - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 922-941
Persistent link: https://www.econbiz.de/10010218005
Cover Image
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Economic and business review : EBR 13 (2011) 3, pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Cover Image
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville; Monroe, Kent B.; Somervuori, Outi - In: Journal of revenue and pricing management 18 (2019) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Cover Image
Meta-analysis : integrating accumulated knowledge
Grewal, Dhruv; Puccinelli, Nancy; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 9-30
Persistent link: https://www.econbiz.de/10011865096
Cover Image
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan; Monroe, Kent B. - In: The journal of product & brand management 26 (2017) 3, pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Cover Image
The role of expectations in the inflation process in Turkey : have the dynamics changed recently?
Koç, Ümit; Öğünç, Fethi; Özmen, Mustafa Utku - 2021
Persistent link: https://www.econbiz.de/10013164284
Cover Image
Cash-flow and investment : a panel quantile approach
Koç, Ümit; Sahin, Hasan - In: The empirical economics letters : a monthly … 16 (2017) 2, pp. 131-141
Persistent link: https://www.econbiz.de/10011718807
Cover Image
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
Cover Image
The impact of the Internet and consumer motivation on evaluation of prices
Suri, Rajneesh; Long, Mary; Monroe, Kent B. - In: Journal of business research : JBR 56 (2003) 5, pp. 379-390
Persistent link: https://www.econbiz.de/10006721156
Cover Image
The Effects of Time Constraints on Consumers' Judgments of Prices and Products
Suri, Rajneesh; Monroe, Kent B. - In: Journal of consumer research : JCR ; an … 30 (2003) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10006650398