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Special issue: brands and activism
Podnar, Klement (ed.); Golob, Urša (ed.) - 2024
Persistent link: https://www.econbiz.de/10014511547
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Sustainability communication
Golob, Urša; Podnar, Klement; Žabkar, Vesna - In: International journal of advertising : the review of … 42 (2023) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
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Whether and when : corporate social responsibility as a nationally embraced concept in Slovenia
Golob, Urša - In: Corporate social responsibility in Europe : united in …, (pp. 351-364). 2015
Persistent link: https://www.econbiz.de/10010498409
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Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša; Lah, Marko; Jančič, Zlatko - In: Journal of marketing communications 14 (2008) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
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Advertising of domestic and foreign firms in Slovenia during its ten-year transition period
Lah, Marko; Ilič, Branko; Golob, Urša - In: Transformations in business & economics : scholarly papers 8 (2009) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10003940297
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On the discursive construction of corporate social responsibility in advertising agencies
Štumberger, Neva; Golob, Urša - In: Journal of business ethics : JOBE 137 (2016) 3, pp. 521-536
Persistent link: https://www.econbiz.de/10011558618
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Trending topics plus future challenges and opportunities in brand management
Golob, Urša; Davies, Mark A. P.; Kernstock, Joachim; … - In: The journal of asset management 27 (2020) 2, pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
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Journal of brand management : editorial guidelines and expectations of authors
Davies, Mark A. P.; Golob, Urša; Kernstock, Joachim; … - In: The journal of brand management : an international journal 28 (2021) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10012433567
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Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša; Burghausen, Mario; Kernstock, Joachim; … - In: The journal of brand management : an international journal 29 (2022) 6, pp. 513-519
Persistent link: https://www.econbiz.de/10013463713