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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …
Persistent link: https://www.econbiz.de/10012814697
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Researching corporate social responsibility communication : themes, opportunities and challenges
Crane, Andrew; Glozer, Sarah - In: Journal of management studies : JMS 53 (2016) 7, pp. 1223-1252
Persistent link: https://www.econbiz.de/10011634530
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Entrepreneurs' views on corporate social responsibility communication in SMEs : insights from Germany
Simon, Jelena; Ettl, Kerstin - In: International journal of entrepreneurship and … 23 (2019) 4, pp. 425-445
Persistent link: https://www.econbiz.de/10012104844
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The serious and the mundane : reflections on gamified CSR communication
Trittin-Ulbrich, Hannah; Fieseler, Christian; Maltseva, … - In: Journal of management inquiry 28 (2019) 2, pp. 141-144
Persistent link: https://www.econbiz.de/10012024618
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Strategic communication in MBA curricula : a qualitative study of student outcomes
Rennie, Kathleen D.; Byrum, Kristie; Tidwell, Matt; … - In: Journal of management education : a publication of the … 42 (2018) 5, pp. 594-617
Persistent link: https://www.econbiz.de/10011928325
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Formative perspectives on the relation between CSR communication and CSR practices : pathways for walking, talking, and t(w)alking
Schoeneborn, Dennis; Morsing, Mette; Crane, Andrew - In: Business & society 59 (2020) 1, pp. 5-33
Persistent link: https://www.econbiz.de/10012137895
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Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
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Digital CSR communication of Welsh companies
Conte, Francesca; Deacon, Jonathan H.; Siano, Alfonso - In: Key challenges and opportunities for quality, …, (pp. 353-375). 2021
Persistent link: https://www.econbiz.de/10012506190
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What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun; Bortree, Denise Sevick - In: Journal of promotion management : JPM 23 (2017) 5, pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
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Social performance feedback and firm communication strategy
Wang, Heli; Jia, Ming; Xiang, Yi; Lan, Yang - In: Journal of management 48 (2022) 8, pp. 2382-2420
Persistent link: https://www.econbiz.de/10013396199