Strategic communication in MBA curricula : a qualitative study of student outcomes
Kathleen D. Rennie, Kristie Byrum, Matt Tidwell, and Angela K. Chitkara
| Year of publication: |
October 2018
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|---|---|
| Authors: | Rennie, Kathleen D. ; Byrum, Kristie ; Tidwell, Matt ; Chitkara, Angela K. |
| Published in: |
Journal of management education : a publication of the Organizational Behavior Teaching Society. - Newbury Park, Calif. : Sage, ISSN 1052-5629, ZDB-ID 1092529-6. - Vol. 42.2018, 5, p. 594-617
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| Subject: | strategic communication curricula | master of business administration education | management | marketing | crisis communication | public relations education | corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Betriebswirtschaftsstudium | Graduate business education | Corporate Social Responsibility | Corporate social responsibility | Lehrplan | Curriculum | Studierende | Students | Krisenmanagement | Crisis management | Kommunikation | Communication | Hochschule | Higher education institution | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1052562918774593 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011928325