Since 1997, Astana, the Capital of Kazakhstan, in the north-central part of the country, is fast growing and becoming a popular centre in Central Asia. Through a literature review and a series of interviews, the authors suggest ways and various strategies in branding the capital city. The model...

Roger N. McDermott is an Affiliated Senior Analyst, Danish Institute for International Studies, Copenhagen, Senior International Fellow, FMSO, Fort Leavenworth, Advisory Scholar, Military Affairs, Centre for Research on Canadian-Russian Relations (CRCR), Georgian College Ontario, Canada, and...