Explosive growth in the number of users on various social media platforms has transformed the way firms strategize their marketing activities. To take advantage of the vast size of social networks, firms have now turned their attention to influencer marketing wherein they employ independent...

We study outpatient appointment block scheduling policies for single providers under conditions of patient heterogeneity in service times and patient no-shows. The objective is to find daily appointment schedules that minimize a weighted sum of patients' waiting time, the physician's idle time,...