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The ultimate definition of marketing
Godwin, Lynn R. - In: The marketing review 19 (2019) 1/2, pp. 43-49
Persistent link: https://www.econbiz.de/10012155687
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Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek; Varey, Richard J.; Wolfenden, Sally - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
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CCT perspectives on macromarketing : introduction to the special issue
Sandıkçı, Özlem; Kravets, Olga - In: Journal of macromarketing 39 (2019) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10012009079
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Marketing : concepts and applications
Schewe, Charles D.; Smith, Reuben M. - 1980 - Internat. student ed
Persistent link: https://www.econbiz.de/10000559217
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Marketing
Zikmund, William G.; Amico, Michael d' - 1984
Persistent link: https://www.econbiz.de/10000559680
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770
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Marketing
Giles, G. B. - 1983 - 4. ed
Persistent link: https://www.econbiz.de/10000317372
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Readings in marketing
MacNair, Malcolm P.; Hansen, Harry L. - 1949 - 1. ed., 3. impression
Persistent link: https://www.econbiz.de/10000678603