Investigating chrematistics in marketing systems : a research framework
Djavlonbek Kadirov, Richard J. Varey, and Sally Wolfenden
| Year of publication: |
March 2016
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| Authors: | Kadirov, Djavlonbek ; Varey, Richard J. ; Wolfenden, Sally |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 36.2016, 1, p. 54-67
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| Subject: | marketing systems | research methodology | chrematistics | marketing and society | capitalism | macromarketing | Marketing | USA | United States | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146715608500 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452315