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Number 3 - Legal issues affecting international marketing strategy development - French abstracts
Ford, John B. - In: International marketing review 17 (2000) 2-3, pp. 182-184
Persistent link: https://www.econbiz.de/10006285490
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Number 3 - Legal issues affecting international marketing strategy development - Abstracts and keywords
Ford, John B. - In: International marketing review 17 (2000) 2-3, pp. 180-181
Persistent link: https://www.econbiz.de/10006285491
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Number 2 - Integrating country of origin into global marketing strategy: A review of US marking statutes
Clarke III, Irvine; Owens, Margaret; Ford, John B. - In: International marketing review 17 (2000) 2-3, pp. 114-126
Persistent link: https://www.econbiz.de/10006285498
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Selecting and Training the International Sales Force: Comparison of China and Slovakia - How are firms selecting and training sales forces in former controlled marketplaces
Honeycutt Jr, Earl D.; Ford, John B.; Lupton, Robert A.; … - In: Industrial marketing management : the international … 28 (1999) 6, pp. 627-636
Persistent link: https://www.econbiz.de/10006295289
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Student Preferences for Sales Careers Around the Pacific Rim - Given the growing importance of trade in the Pacific Rim, what are student attitudes toward sales careers?
Honeycutt Jr, Earl D.; Ford, John B.; Swenson, Michael J.; … - In: Industrial marketing management : the international … 28 (1999) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10006301399
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Who Trains Salespeople? The Role of Sales Trainers and Sales Managers: Cooperative planning between managers and trainers leads to better sales training programs
Honeycutt Jr, Earl D.; Ford, John B.; Tanner Jr, John F. - In: Industrial marketing management : the international … 23 (1994) 1, pp. 65-70
Persistent link: https://www.econbiz.de/10006349451
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Student Preferences for Sales Careers Around the Pacific Rim - Given the growing importance of trade in the Pacific Rim, what are student attitudes toward sales careers?
Honeycutt Jr, Earl D.; Ford, John B.; Swenson, Michael J.; … - In: Industrial marketing management : the international … 19990, pp. 27-36
Persistent link: https://www.econbiz.de/10006359115
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Differing Reactions to Female Role Portrayals in Advertising
Ford, John B.; LaTour, Michael S. - In: Journal of advertising research 33 (1993) 5, pp. 43-52
Persistent link: https://www.econbiz.de/10006540269
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A ORGANIZATIONAL DYNAMICS - Measuring nonprofit marketing strategy performance: The case of museum stores Af:140
Mottner, Sandra; Ford, John B. - In: Operations research, Management science : OR MS ; the … 46 (2006) 1, pp. 23-24
Persistent link: https://www.econbiz.de/10006498620
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An examination of the cross-cultural female response to offensive sex role portrayals in advertising: A research note
Ford, John B.; LaTour, Michael S.; Honeycutt Jr, Earl D. - In: International marketing review 14 (1997) 6, pp. 409-423
Persistent link: https://www.econbiz.de/10006310466