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How personal nostalgia influences giving to charity

Merchant, Altaf; Ford, John B.; Rose, Gregory - In: Journal of business research : JBR 64 (2011) 6, pp. 610-617

Persistent link: https://www.econbiz.de/10008884433

A backward glance of who and what marketing scholars have been researching, 1977-2002

Ford, John B.; West, Douglas; Magnini, Vincent P.; … - In: Review of marketing research 7 (2010), pp. 1-18

Persistent link: https://www.econbiz.de/10009957648

Internal competition in a nonprofit museum context : develoment of a scale

Mottner, Sandras; Ford, John B. - In: International journal of nonprofit and voluntary sector … 13 (2008) 2, pp. 177-190

Persistent link: https://www.econbiz.de/10009882270

Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion

Mottner, Sandra; Ford, John B. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 301-304

Persistent link: https://www.econbiz.de/10009882351

Healthy Savings - With companies and employees looking to cut back on spending and reduce expenses, the cost of healthcare presents an even bigger obstacle than before. A high-dedu...

Ford, John B. - In: Strategic finance : leadership strategies in … 90 (2009) 8, pp. 30-37

Persistent link: https://www.econbiz.de/10008179740

Number 2 - Importance-performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA

Ford, John B.; Joseph, Mathew; Joseph, Beatriz - In: The journal of services marketing 13 (1999) 2-3, pp. 171-186

Persistent link: https://www.econbiz.de/10007338119

Potential problems and solutions when hiring and training a worldwide sales team

Honeycutt Jr, Earl D.; Ford, John B.; Kurtzman, Lew - In: The journal of business & industrial marketing 11 (1996) 1, pp. 42-54

Persistent link: https://www.econbiz.de/10007315193

Two Decades of Political Advertising (2001-2021) - a Bibliometric Clustered Analysis

Ford, John B.; Jain, Varsha; Dutt, Ashutosh; Gupta, … - 2022

This study presents a thorough and systematic analysis of political advertising research to chart the thematic progression of political advertising literature. This study further aims at helping academics, industry, and society understand the current state of political advertising while...

Persistent link: https://www.econbiz.de/10014083613

New advances in advertising research : editor's desk

Ford, John D. - In: Journal of advertising research 61 (2021) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10012533634