Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Patrón way : from fantasy...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Markenartikel
9,240
Brand
8,200
Brand management
5,353
Markenführung
5,350
Konsumentenverhalten
4,365
Consumer behaviour
4,361
Markenimage
3,392
Brand image
3,362
Beziehungsmarketing
1,297
Relationship marketing
1,297
Theorie
780
Theory
770
Deutschland
695
Werbewirkung
541
Social Web
538
Social web
538
Handelsmarke
534
Advertising effects
531
USA
531
Marketingmanagement
525
Marketing management
517
Store brand
514
United States
512
Brand loyalty
491
Online-Marketing
468
Internet marketing
466
Germany
453
Werbung
442
Markentreue
438
Luxury goods
434
Luxusgüter
434
Feuer
425
Fire
424
Einzelhandel
404
Markenpolitik
393
Retail trade
390
brand
384
Advertising
375
Marketing
375
Emotion
319
more ...
less ...
Online availability
All
Undetermined
3,201
Free
1,776
Type of publication
All
Article
7,068
Book / Working Paper
3,350
Journal
62
Other
4
Type of publication (narrower categories)
All
Article in journal
5,174
Aufsatz in Zeitschrift
5,174
Aufsatz im Buch
908
Book section
908
Graue Literatur
567
Non-commercial literature
567
Working Paper
432
Hochschulschrift
425
Arbeitspapier
410
Thesis
321
Collection of articles of several authors
141
Sammelwerk
141
Aufsatzsammlung
88
Case study
86
Fallstudie
86
Bibliografie enthalten
78
Bibliography included
78
Reprint
68
Conference paper
66
Konferenzbeitrag
66
Konferenzschrift
43
Dissertation u.a. Prüfungsschriften
42
research-article
29
Conference proceedings
24
Amtsdruckschrift
21
Government document
21
Article
19
No longer published / No longer aquired
17
Lehrbuch
16
Collection of articles written by one author
15
Sammlung
15
Business report
14
Geschäftsbericht
14
Handbook
14
Handbuch
14
review-article
14
Textbook
13
Ratgeber
12
Company information
11
Firmeninformation
11
more ...
less ...
Language
All
English
7,948
German
1,333
Undetermined
1,041
French
65
Lithuanian
20
Spanish
17
Polish
12
Italian
11
Russian
9
Swedish
9
Dutch
8
Portuguese
7
Indonesian
4
Romanian
4
Finnish
3
Hungarian
3
Afrikaans
2
Danish
2
Kazakh
2
Slovenian
2
Serbian
2
Arabic
1
Bulgarian
1
Czech
1
Croatian
1
Japanese
1
Multiple languages
1
Slovak
1
Ukrainian
1
more ...
less ...
Author
All
Sattler, Henrik
35
De Chernatony, Leslie
33
Keller, Kevin Lane
33
Bruhn, Manfred
28
Burmann, Christoph
28
Esch, Franz-Rudolf
27
Fournier, Susan
27
Baumgarth, Carsten
25
Dawes, John
24
Phau, Ian
24
Huber, Frank
23
Meffert, Heribert
20
Sarkar, Abhigyan
19
Fetscherin, Marc
18
Hildebrandt, Lutz
18
Hruschka, Harald
18
Franses, Philip Hans
17
Ko, Eunju
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Diamantopoulos, Adamantios
16
Lopes, Teresa da Silva
16
Rahman, Zillur
16
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
Khan, Imran
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Loureiro, Sandra Maria Correia
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Bang, Nguyen
13
Gierl, Heribert
13
Guzman, Francisco
13
more ...
less ...
Institution
All
National Bureau of Economic Research
31
Université Paris-Dauphine (Paris IX)
25
Springer Fachmedien Wiesbaden
16
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
9
NetLibrary, Inc
7
Université Paris-Dauphine
7
Verlag Dr. Kovač
6
Information Resources Management Association
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Siauliai University
5
Vytautas Magnus University
5
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
ISM University of Management and Economics
4
OECD
4
United States Trademark Association
4
Bundesverband der Deutschen Spirituosen-Industrie und -Importeure
3
Europäische Kommission / Gemeinsame Forschungsstelle
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
HEC Paris (École des Hautes Études Commerciales)
3
Helmut-Schmidt-Universität
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
ToKnowPress
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
World Bank Group
3
AMACOM
2
American Marketing Association
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Centre for International Economic Studies
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
European University Institute / Department of Economics
2
Faculdade de Economia, Universidade do Porto
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
295
Journal of business research : JBR
289
The journal of product & brand management
200
Journal of retailing and consumer services
167
The Trademark reporter
85
Psychology & marketing
78
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing research : JMR
69
SpringerLink / Bücher
63
Journal of advertising research
56
Journal of marketing
55
Asia Pacific journal of marketing and logistics
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of marketing communications
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of retailing
36
Business horizons
35
International journal of hospitality management
34
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
33
NBER working paper series
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Europäische Hochschulschriften / 5
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
more ...
less ...
Source
All
ECONIS (ZBW)
9,763
RePEc
308
USB Cologne (EcoSocSci)
248
Other ZBW resources
63
EconStor
45
BASE
44
OLC EcoSci
5
USB Cologne (business full texts)
4
ArchiDok
4
more ...
less ...
Showing
1
-
10
of
10,484
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Great
brand
stories, Scotch whiskey
Delves, Stuart
-
2007
Persistent link: https://www.econbiz.de/10003233161
Saved in:
2
Surrogate advertising in India legal framework, practice and challenges ahead
Gupta, Ruchi
- In:
Special topics in economics & management
,
(pp. 15-29)
.
2017
Persistent link: https://www.econbiz.de/10012099521
Saved in:
3
Takeovers, mergers and the regional economy
Ashcroft, Brian
;
Love, James H.
-
1993
Persistent link: https://www.econbiz.de/10000857660
Saved in:
4
Informator statystyczny do dziejów społeczno-gospodarczych Galicji
Madurowicz-Urbańska, Helena
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000740568
Saved in:
5
Conspiracy of giants : the South African liquor industry
Fridjhon, Michael
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000749752
Saved in:
6
A competitive assessment of the US methanol industry
1985
Persistent link: https://www.econbiz.de/10000735769
Saved in:
7
Die Auflösung des deutschen Branntweinmonopols und die Konsequenzen für die Brennereiwirtschaft
Racke, Markus
-
1988
Persistent link: https://www.econbiz.de/10000736592
Saved in:
8
PAMPERO: una tradición, una industria : medio siglo e Industrias Pampero 1938 - 1988
Rodríguez Luis, José Angel
-
1988
Persistent link: https://www.econbiz.de/10000813133
Saved in:
9
Kansainvälinen suorituskyky ja liiketoimintastrategiat - tislattuja alkoholijuomia valmistavat yritykset
Mäenmaa, Arto
;
Virintie, Pasi
-
1987
Persistent link: https://www.econbiz.de/10000771322
Saved in:
10
Alcohol use in Ireland : some economic and social implications
Conniffe, Denis
;
McCoy, Daniel
-
1993
Persistent link: https://www.econbiz.de/10000879224
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
