The usage of smartphones is on the brink of revolutionizing the way people shop and emphasizes the strategic importance of mobile services for retailers. This holds especial importance for the customer interface design (e.g. in-store), as this is one of the most important responsibilities of a...

Entry by rival app stores on the two currently available mobile operating systems is an exciting potential benefit of the European Union's Digital Markets Act (DMA). Apple and Google will need to share the technical specifications of their interfaces with developers and offer them the same...

This research conducts a first empirical investigation into the effect of mobile social app usage on consumers’ decisions to visit offline stores, and how such an effect varies across consumers and carries over time. Our analysis combines a dataset of mobile app usage at the individual...