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41
Was dem Handel aus der Krise hilft
Kracklauer, Alexander H.
;
Mills, Quinn
;
Seifert, Dirk
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
4
,
pp. 98-107
Persistent link: https://www.econbiz.de/10001670397
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42
Konfliktpotenziale im Rahmen des Category Management : zur Integrationsfähigkeit der herstellerseitigen Markenführung und der Sortimentspolitik des Handels
Battenfeld, Dirk
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 85-105)
.
2001
Persistent link: https://www.econbiz.de/10001631018
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43
Regalmanagement mit Hilfe evolutionärer Algorithmen : ein Ansatz zur Optimierung der Warenplatzierung unter Berücksichtigung preis- und sortimentspolitischer Interdependenzen
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10001825858
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44
Die Eignung des Category Management-Konzepts der CCG für die Sortimentsplanung
Helnerus, Klaus
- In:
Handel im Fokus : aus dem Instituts für …
55
(
2003
)
4
,
pp. 240-260
Persistent link: https://www.econbiz.de/10001834014
Saved in:
45
Collaborative category management on the Internet - basics to create and manage consumer-focused assortments in online-shops
Großweischede, Markus
- In:
Collaborative customer relationship management : taking …
,
(pp. 229-253)
.
2004
Persistent link: https://www.econbiz.de/10001921201
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46
Efficient Assortment im Online-Handel
Freter, Hermann
;
Weiche, Gregor
- In:
Marktstrategische Veränderungen in der …
,
(pp. 367-380)
.
2003
Persistent link: https://www.econbiz.de/10001793630
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47
Sortimentserfolgsrechnungen im Handel : warum das Conjoint-Profit-Modell nicht hält, was es verspricht, und was es zu tun gilt
Schröder, Hendrik
- In:
Die Unternehmung : Swiss journal of business research …
58
(
2004
)
6
,
pp. 477-492
Persistent link: https://www.econbiz.de/10002452496
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48
Demand estimation and assortment optimization under substitution : methodology and application
Kök, A. Gürhan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003771595
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49
Category management and coordination in retail assortment planning in the presence of basket shopping consumers
Cachon, Gérard P.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003771598
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50
Managing variety on the retail shelf : using household scanner panel data to rationalize assortments
Anupindi, Ravi
;
Gupta, Sachin
;
Venkataramanan, M.A.
- In:
Retail supply chain management : quantitative models …
,
(pp. 155-182)
.
2008
Persistent link: https://www.econbiz.de/10003773890
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