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customers when using loyalty cards in the purchasing process in the retail sector. As the most important indicators that affect …) countries. The values of indicators for different categories of customers and different markets can be determined based on the …
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Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of...
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