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Success and Failure in Marketing Innovation: Videotape vs Laservision

Duke, Robert - In: Management Decision 28 (1990) 7

The area of innovation and new product development is both one of the most important and one of the most uncertain in management decision making. What looked like good ideas on the drawing board often fail in the marketplace for seemingly arbitrary reasons, or simply due to bad luck. Many...

Persistent link: https://www.econbiz.de/10014933444

Traditional Performance Appraisal Systems: The Deming Challenge

Elmuti, Dean; Kathawala, Yunus; Wayland, Robert - In: Management Decision 30 (1992) 8

Compares the traditional performance appraisal systems with Deming′s philosophy of operating a production system focused on quality for the consumer. W. Edwards Deming has long challenged the effectiveness of traditional performance appraisal systems used by American managers. He criticizes...

Persistent link: https://www.econbiz.de/10014933538

Miller Beer

Pratesi, Carlo Alberto - In: Management Decision 32 (1994) 3, pp. 25-28

Miller Brewing Company (USA) is the second biggest world beer producer. In autumn 1991 it signed an agreement with the Italian food broker, “Eurofood”, to distribute Miller High Life, leader in the American market of low‐alcoholic beer. The Italian beer market has reached the maturity...

Persistent link: https://www.econbiz.de/10014933609

Behaviourism in the study of salesperson‐customer interactions

Simintiras, Antonis C.; Cadogan, John W. - In: Management Decision 34 (1996) 6, pp. 57-64

Despite the acknowledged importance of an understanding of the determinants of and processes affecting the salesperson‐customer interaction, this issue still remains an enigma. Posits that, of the two main philosophical stances available in the study of human behaviour (i.e. mediationism and...

Persistent link: https://www.econbiz.de/10014933756

Afri‐Cola GmbH, Macedonia ‐ distribution infrastructure

Dana, Léo‐Paul - In: Management Decision 34 (1996) 8, pp. 41-47

Reports that during the mid‐1990s, Afri‐Cola GmbH was a relatively small business in Cologne, Germany. Traces its successful launch of Afri‐Cola, an Afri‐Cola light beverage, in the newly independent republic of Macedonia, and its subsequent decision to evaluate its marketing strategy....

Persistent link: https://www.econbiz.de/10014933771

Consumer Boycotts

Smith, N. Craig - In: Management Decision 27 (1989) 6

Consumer boycotts are a powerful way to get businesses to change their policies, if rather difficult to harness. The author looks in detail at the position of Barclays Bank in South Africa, and at Nestlé′s marketing of baby milk to the Third World. The author concludes that management should...

Persistent link: https://www.econbiz.de/10014934816

A customer-dominant logic on service recovery and customer satisfaction

Cheung, Fung Yi Millissa; To, Wai Ming - In: Management Decision 54 (2016) 10, pp. 2524-2543

Purpose Service recovery is a challenge to organizations because customers will respond to recovery processes and …, perceived justice, to customer satisfaction with service recovery (CSSR). The sample included 594 customers who had recent … information sharing and co-production, and this effect influenced customers’ justice perceptions, which in turn affected CSSR …

Persistent link: https://www.econbiz.de/10014935292

Investor reactions to socially responsible investment

Martí-Ballester, Carmen Pilar - In: Management Decision 53 (2015) 3, pp. 571-604

Purpose – The purpose of this paper is to analyze investor reactions to ethical screening by pension plan managers. Design/methodology/approach – The author presents a sample consisting of data corresponding to 573 pension plans in relation to such aspects as financial performance, inception...

Persistent link: https://www.econbiz.de/10014935387

Prosumer engagement in innovation strategies

Seran (Potra), Sabina; Izvercian, Monica - In: Management Decision 52 (2014) 10, pp. 1968-1980

Purpose – The purpose of this paper is to develop a new enriched approach regarding the prosumer concept and a framework for efficient managerial decision, making use of prosumer innovative potential. Design/methodology/approach – Based on relevant literature sources, this paper takes the...

Persistent link: https://www.econbiz.de/10014935629