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Reconceptualizing the meaning and domain of marketing knowledge

Hanvanich, Sangphet; Dröge, Cornelia; Calantone, Roger - In: Journal of Knowledge Management 7 (2003) 4, pp. 124-135

The knowledge‐based view of the firm suggests that knowledge is the firm’s key resource for creating and sustaining economic rent. This perspective raises an important question for marketers: What is marketing knowledge? We argue first that marketing knowledge resides in three key marketing...

Persistent link: https://www.econbiz.de/10014879588

Braintrust International 2003 Conference, San Francisco, CA

Chatzkel, Jay - In: Journal of Knowledge Management 7 (2003) 4, pp. 136-143

The Braintrust 2003 Conference gave ground to the sense that the knowledge movement is struggling to gain new levels of maturity. Sessions explored the business implications of knowledge, focusing on the use of knowledge in workflow, in mergers and acquisitions, and in recognizing the need to go...

Persistent link: https://www.econbiz.de/10014879589

A knowledge model for situation‐handling

Wiig, Karl M. - In: Journal of Knowledge Management 7 (2003) 5, pp. 6-24

Enterprise performance is determined by the effectiveness of how situations are handled throughout the organization and is determined by many factors, the most important are the quality and availability of pertinent knowledge. Important situations vary widely. Some are well‐known and are...

Persistent link: https://www.econbiz.de/10014879590

Strategic communities for knowledge creation: a Western proposal for the Japanese concept of Ba

Fayard, Pierre‐Marie - In: Journal of Knowledge Management 7 (2003) 5, pp. 25-31

The concept of ba was introduced in 1996 by Ikujiro Nonaka and Noboru Konno. Since then, it has played a major role in the Japanese way of knowledge creation. It now belongs to the specialized jargon of KM out of the archipelago whose approach of KM is different from the IT oriented one in the...

Persistent link: https://www.econbiz.de/10014879591

Knowledge management beyond codification: knowing as practice/concept

Styhre, Alexander - In: Journal of Knowledge Management 7 (2003) 5, pp. 32-40

Knowledge has been theorized as being an elementary form of organization in the so‐called knowledge management literature. Although there are numerous analytical strengths in this literature, a reductionist view of knowledge dominates the field. From a reductionist view, knowledge is an...

Persistent link: https://www.econbiz.de/10014879592

Developing a measure of knowledge management behaviors and practices

Darroch, Jenny - In: Journal of Knowledge Management 7 (2003) 5, pp. 41-54

Knowledge management has recently emerged as a new discipline and is generating considerable interest among academics and managers. Given its newness, there is still little guidance in the extant literature on how to measure knowledge management. This paper presents the first scale developed to...

Persistent link: https://www.econbiz.de/10014879593

The connection between trust and knowledge management: what are its implications for team performance

Politis, John D. - In: Journal of Knowledge Management 7 (2003) 5, pp. 55-66

‐managed teams. Little however, is known on the effect of interpersonal trust on knowledge management (acquisition) of team members …, and the consequences for team performance. A survey of 49 self‐managing teams was carried out to investigate the … relationship between the dimensions of interpersonal trust, knowledge acquisition, and team performance. Overall, findings support …

Persistent link: https://www.econbiz.de/10014879594

A self‐help approach to knowledge management benchmarking

Carpenter, Simon; Rudge, Sarah - In: Journal of Knowledge Management 7 (2003) 5, pp. 82-95

This paper discusses a knowledge management (KM) benchmarking exercise conducted at British Energy Power and Trading (BEPET). Current knowledge management activities were benchmarked against key areas in the British Standard Guide to Good Practice in Knowledge Management, PAS 2001. The knowledge...

Persistent link: https://www.econbiz.de/10014879596

Third generation R&D and strategies for knowledge management

Paraponaris, Claude - In: Journal of Knowledge Management 7 (2003) 5, pp. 96-106

The structures of R&D have evolved towards a bigger articulation between the development of the technological potentialities and exploitation of commercial opportunities. The third generation R&D supplies a more rational frame of action to reconcile several objectives which can turn out...

Persistent link: https://www.econbiz.de/10014879597

Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1]

Gebert, Henning; Geib, Malte; Kolbe, Lutz; Brenner, Walter - In: Journal of Knowledge Management 7 (2003) 5, pp. 107-123

The concepts of customer relationship management (CRM) and knowledge management (KM) both focus on allocating resources to supportive business activities in order to gain competitive advantages. CRM focuses on managing the relationship between a company and its current and prospective customer...

Persistent link: https://www.econbiz.de/10014879598