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Behavioral aspects of cell phone usage among youth : an exploratory study
Haverila, Matti J. - In: Journal of international consumer marketing 24 (2012) 3, pp. 203-220
Persistent link: https://www.econbiz.de/10009566964
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Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.; Gunn, R. W.; Kubacki, K. - In: Journal of marketing communications 14 (2008) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
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Delighting baby boomers and millennials : factors that matter most
Bednarz Beauchamp, Michelle; Barnes, Donald C. - In: Journal of marketing theory and practice 23 (2015) 3, pp. 338-350
Persistent link: https://www.econbiz.de/10011312654
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What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve; Janssens, Wim; Leroi-Werelds, Sara; … - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
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Was Frauen und Männer kaufen : erfolgreiche Gender-Marketingkonzepte von Top-Unternehmen
Jaffé, Diana - 2014 - 1. Auflage
Persistent link: https://www.econbiz.de/10014006810
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Frauen-Welten : Marketing in der postmodernen Gesellschaft - ein interdisziplinärer Forschungsansatz
Reigber, Dieter (contributor);  … - 1993
Persistent link: https://www.econbiz.de/10004157177
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Technology to pervent mobile phone accidents
Shabeer, H. Abdul; Banu, R. S. D. Wahida; Zubar H. Abdul - In: International journal of enterprise network management 5 (2012) 2, pp. 144-155
Persistent link: https://www.econbiz.de/10009614037
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Implications for traffic safety from car drivers' secondary task engagement : an economist's view
Jørgensen, Finn; Hanssen, Thor-Erik Sandberg - In: Economics of transportation : the official journal of … 20 (2019)
Persistent link: https://www.econbiz.de/10012250581
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Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai; Hodges, Nancy; Kim, Yun-hee - In: Journal of fashion marketing and management 14 (2010) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
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Customer-perceived positioning effectiveness : conceptualization, operationalization, and implications for new product managers
Fuchs, Christoph; Diamantopoulos, Adamantios - In: The journal of product innovation management : an … 29 (2012) 2, pp. 229-244
Persistent link: https://www.econbiz.de/10009504623