Gender and web design : the implications of the mirroring principle for the services branding model
Year of publication: |
2008
|
---|---|
Authors: | Moss, G. A. ; Gunn, R. W. ; Kubacki, K. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 14.2008, 1, p. 37-57
|
Subject: | Marketingmanagement | Marketing management | Website | Electronic Commerce | E-commerce | Zielgruppe | Target group | Geschlechterforschung | Gender studies | Markenführung | Brand management |
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