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Should you sell that product?
Fairchild, Gregory - In: Harvard business review : HBR 93 (2015) 1/2, pp. 113-117
Persistent link: https://www.econbiz.de/10010479327
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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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Mobile banking innovators and early adopters : how they differ from other online users?
Laukkanen, Tommi; Pasanen, Mika - In: Journal of financial services marketing : JFSM 13 (2008/09) 2, pp. 86-94
Persistent link: https://www.econbiz.de/10003802503
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Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai; Hodges, Nancy; Kim, Yun-hee - In: Journal of fashion marketing and management 14 (2010) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
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Customer-perceived positioning effectiveness : conceptualization, operationalization, and implications for new product managers
Fuchs, Christoph; Diamantopoulos, Adamantios - In: The journal of product innovation management : an … 29 (2012) 2, pp. 229-244
Persistent link: https://www.econbiz.de/10009504623
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Are phones fun? : usage and barriers to adoption for wireless data services among the younger generation of Asians
Armey, Laura; Vladar, Andrea; Pereira, Francis - In: International journal of electronic business 9 (2011) 1/2, pp. 8-25
Persistent link: https://www.econbiz.de/10009260827
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Target advertising on the handset : privacy and security challenges
Haddadi, Hamed; Hui, Pan; Henderson, Tristan; Brown, Ian - In: Pervasive advertising, (pp. 119-137). 2011
Persistent link: https://www.econbiz.de/10009348763
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Mobile Recruiting
Wagner, Frank; Möslein, Kathrin - In: Innovation durch Smartphone & Co. : die neuen …, (pp. 177-204). 2011
Persistent link: https://www.econbiz.de/10009127353
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The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
Ekhlassi, Amir; Nezhad, Majid Hassani; Far, Siamak Ashkan; … - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 3/4, pp. 158-171
Persistent link: https://www.econbiz.de/10009702572
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Gute Geschäfte oder gutes Gewissen?
Fairchild, Gregory - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 3, pp. 84-91
Persistent link: https://www.econbiz.de/10010489500