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Contracts, relationships and innovation in business-to-business exchanges
Möhring, Monika Maria; Finch, John H. - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 405-413
Persistent link: https://www.econbiz.de/10011342306
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Gaining access to customers' resources through relationship bonds
Baxter, Roger A. - In: jbm - Journal of Business Market Management 6 (2013) 2, pp. 56-69
put resources into the relationship, and the bonds between the buyer and seller need to be strong. This paper reports on a …-seller relationships and the strength of relationship bonds affects sellers' access to their buyers' resources. The paper's focus is on … relationship bonds as a mediator of the effect of seller's resource input on their access to their buyers' resources. The study …
Persistent link: https://www.econbiz.de/10010954461
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Gaining access to customers' resources through relationship bonds
Baxter, Roger A. - In: jbm - Journal of Business Market Management 6 (2013) 2, pp. 56-69
put resources into the relationship, and the bonds between the buyer and seller need to be strong. This paper reports on a …-seller relationships and the strength of relationship bonds affects sellers' access to their buyers' resources. The paper's focus is on … relationship bonds as a mediator of the effect of seller's resource input on their access to their buyers' resources. The study …
Persistent link: https://www.econbiz.de/10010316145
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Digital artifacts in industrial co-creation : how to use VR technology to bridge the provider-customer boundary
Kostis, Angelos; Ritala, Paavo - In: California management review 62 (2020) 4, pp. 125-147
Persistent link: https://www.econbiz.de/10012309199
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Power symmetry and the development of trust in interdependent relationships : the mediating role of goal congruence
Cuevas, Javier Marcos; Julkunen, Saara; Gabrielsson, Mika - In: Industrial marketing management : the international … 48 (2015), pp. 149-159
Persistent link: https://www.econbiz.de/10011346697
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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Service business markets : relationship development in the maritime industry
Besson, Ekaterina - In: Journal of business-to-business marketing 25 (2018) 4, pp. 273-297
Persistent link: https://www.econbiz.de/10011956311
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The effect of relation specific information technology on collaborative coordination in business-to-business relationships
Hannås, Gøril; Buvik, Arnt; Andersen, Otto - In: International journal of procurement management 8 (2015) 4, pp. 416-440
Persistent link: https://www.econbiz.de/10011547384
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Style and substance : a case study of the expansion of mature business-to-business relationships in the Italian clothing industry
Colucci, Mariachiara; Visentin, Marco - In: The journal of business & industrial marketing 32 (2017) 1, pp. 154-167
Persistent link: https://www.econbiz.de/10011609397