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Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge - In: Marketing theory 11 (2011) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
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Postmodern evaluation - or not?
Mabry, Linda - 2006
Persistent link: https://www.econbiz.de/10003805831
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Postmodern consumer goals made easy!!!!
Thompson, Craig J. - In: The why of consumption : contemporary perspectives on …, (pp. 120-139). 2005
Persistent link: https://www.econbiz.de/10003932977
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Authenticating acts and authoritative performances : questing for self and community
Arnould, Eric J.; Price, Linda L. - In: The why of consumption : contemporary perspectives on …, (pp. 140-163). 2005
Persistent link: https://www.econbiz.de/10003932978
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The undermining of beliefs in the autonomy and rationality of consumers
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003479443
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Lifestyle shopping : the subject of consumption
Shields, Rob (ed.) - 1992 - 1. publ.
Persistent link: https://www.econbiz.de/10013488095
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The undermining of beliefs in the autonomy and rationality of consumers
O'Shaughnessy, John. - 2008
pt. 1. The renewed interest in the unconscious and free will: a progress report for marketing -- pt. 2. Postmodernism …
Persistent link: https://www.econbiz.de/10014499960
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What comes after postmodernism? : implications for marketers
Burns, David J. - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
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Marketing and critique : prospects and problems
Morgan, Glenn - 2009
Persistent link: https://www.econbiz.de/10003832312
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Towards a history of critical marketing studies
Tadajewski, Mark - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 773-824
Persistent link: https://www.econbiz.de/10008664038