Towards a history of critical marketing studies
Year of publication: |
2010
|
---|---|
Authors: | Tadajewski, Mark |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 9/10, p. 773-824
|
Subject: | Marketingtheorie | Marketing theory | Kritik | Criticism | Bibliometrie | Bibliometrics | Postmoderne | Postmodernism | 1940-1990 |
-
Towards a history of critical marketing studies
Tadajewski, Mark, (2018)
-
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark, (2010)
-
Marketing and critique: prospects and problems
Morgan, Glenn, (2003)
- More ...
-
The development of marketing management: the case of the USA c. 1910-1940
Tadajewski, Mark, (2010)
-
Tadajewski, Mark, (2011)
-
The foundations of relationship marketing: reciprocity and trade relations
Tadajewski, Mark, (2009)
- More ...