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PERSPECTIVES ON ADVERTISING RESEARCH
Carlson, Les; Grove, Stephen J.; Stafford, Marla Royne - In: Journal of advertising : official publication of the … 34 (2005) 2, pp. 117
Persistent link: https://www.econbiz.de/10008116034
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INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature
Stafford, Marla Royne - In: Journal of advertising : official publication of the … 34 (2005) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10008116838
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The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization
Stafford, Marla Royne; Tripp, Carolyn; Bienstock, Carol C. - In: Journal of current issues and research in advertising : … 26 (2004) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10008117184
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Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model
Stafford, Marla Royne; Spears, Nancy E.; Hsu, Chung-kue - In: Journal of current issues and research in advertising : … 25 (2003) 2, pp. 13-20
Persistent link: https://www.econbiz.de/10008117839
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A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions
Stafford, Marla Royne; Stafford, Thomas F.; Day, Ellen - In: Journal of advertising : official publication of the … 31 (2002) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10008118829
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The Advantages of Atypical Advertisements for Stereotyped Product Categories
Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of current issues and research in advertising : … 24 (2002) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10008119117
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Advertising the Service Offering: The Effects of Preference Heterogeneity, Message Strategy and Gender on Radio Advertising Effectiveness
Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of current issues and research in advertising : … 23 (2001) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10008119874
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ARTICLES - The Effectiveness of Tensile Pricing Tactics in the Advertising of Services
Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 45-58
Persistent link: https://www.econbiz.de/10008120137
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ARTICLES - The Effectiveness of Tensile Pricing Tactics in the Advertising of Services
Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 45-58
Persistent link: https://www.econbiz.de/10008120144
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ARTICLES - Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes
Stafford, Marla Royne - In: Journal of advertising : official publication of the … 27 (1998) 2, pp. 65-82
Persistent link: https://www.econbiz.de/10008121660