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A multidimensional lens of environmental consciousness : towards an environmentally conscious theory of planned behavior

Laheri, Vishal Kumar; Lim, Weng Marc; Arya, Purushottam … - In: Journal of consumer marketing 41 (2024) 3, pp. 281-297

Persistent link: https://www.econbiz.de/10014519739

Leveraging green brand equity for organic food brands : the multifaceted role of green satisfaction

Dangaiso, Phillip - In: Cogent business & management 11 (2024) 1, pp. 1-15

Propositions in favor of biophysical environmental sustainability have proliferated governance, business and academic debates globally. Initiatives promoting consumer health and environmental preservation have been epitomised through production and marketing of green products. However, the...

Persistent link: https://www.econbiz.de/10014529863

Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation

Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10014471181

Quantitative insights into green purchase intentions : the interplay of health consciousness, altruism, and sustainability

Phi-Hung Nguyen; Dat Ngoc Nguyen; Lan-Anh Thi Nguyen - In: Cogent business & management 10 (2023) 3, pp. 1-15

Green consumption behaviour research plays a vital role in promoting actions to protect the environment and promote sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social sustainability awareness, altruism, health...

Persistent link: https://www.econbiz.de/10014506379

Materialism as barrier to green purchase intention : exploring through the lenses of an extended theory of planned behavior

Bakshi, Yusra Showkat; Islam, Sheikh Basharul; Darzi, … - In: South Asian journal of management : SAJM 30 (2023) 4, pp. 150-171

Persistent link: https://www.econbiz.de/10014507990

Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study

Akram, Umair; Lavuri, Rambabu; Bilal, Muhammad; Hameed, … - In: Journal of travel and tourism marketing 41 (2024) 4, pp. 453-471

Persistent link: https://www.econbiz.de/10014513661

Consumer perceived green brand innovativeness and green word-of-mouth intention : the moderating role of green knowledge

Lin, Jialing; Huang, Yubo; Li, Mengyao - In: Total quality management & business excellence 35 (2024) 7/8, pp. 814-834

Persistent link: https://www.econbiz.de/10014549062

Agency selling or reselling? : channel selection of green products with consumer environmental awareness

Tao, Feng; Zhou, Yan; Bian, Junsong; Lai, Kin Keung - In: International journal of logistics : research and … 27 (2024) 2, pp. 326-345

Persistent link: https://www.econbiz.de/10014553926

ChatGPT-powered chatbot as a green evangelist : an innovative path toward sustainable consumerism in e-commerce

Sadiq, Muhammad Waqas; Akhtar, Muhammad Waheed; Huo, Chunhui - In: The service industries journal 44 (2024) 3/4, pp. 173-217

Persistent link: https://www.econbiz.de/10014551089

Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits

Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250

Persistent link: https://www.econbiz.de/10010390892