The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized … online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can … be identified either from the first name of the producer or from a gendered group of wine producers. Using a Tobit and a …

Understanding consumer choices and their drivers of willingness to pay (WTP) for a bottle of wine has been a research … challenge in wine economics, particularly in niche markets such as sparkling wine. This study investigates the determinants of … WTP for sparkling wine based on data from Portuguese consumers. The results provided by two alternative methodologies are …

Wine quality perception involves both intrinsic and extrinsic attributes and is related to consumer liking and … experienced, expected, and perceived quality of wine, as well as on the discrepancies between them. Using an experimental design …: (1) blind tasting (2) labelled tasting (region informed evaluation); and (3) wine tasting under full information. In …

The wine industry has faced various environmental and social challenges. On the demand side, consumer demand for … sustainable wines has been increasing but, to date, it is unknown whether consumers perceive wine companies' efforts to obtain …, sustainable wine production is increasing but producers report a lack of information to engage and select their SD strategy. This …

In the wine sector, experiential marketing is becoming increasingly important since the success of a wine hinges on … scientific literature concerns the extent to which emotions aroused by the environment where wine is consumed are able to … influence consumers' evaluation of wine. To this end, we conducted an economic experiment in Italy in the territory of Mt Etna …

This study analyzes consumer preferences for wine in Prishtina, Kosovo - a transition country in the Balkans, which is … making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the … wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and …