Measuring psychographics to assess purchase intention and willingness to pay
Nelson Barber, Pei-jou Kuo, Melissa Bishop and Raymond Goodman
| Year of publication: |
2012
|
|---|---|
| Authors: | Barber, Nelson ; Kuo, Pei-jou ; Bishop, Melissa ; Goodman, Raymond |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 4, p. 280-292
|
| Subject: | Connecticut | Kaufmotiv | Consumer motivation | Zahlungsbereitschaftsanalyse | Willingness to pay | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Wein | Wine | Marktsegmentierung | Market segmentation | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009582068