Purpose The shopper journey can cross a number of channels leading up to the point of a possible purchase, which may be unseen by the retailer or brand for the targeted purchase. The purpose of this paper is to gain a greater understanding of the decision making and purchase intention activity...

Purpose – This paper seeks to examine the factors which influence the ability of SMEs to align their enterprise‐planning systems with the requirements and constraints of supply chain relationships in order to meet their own and their customers' strategic and operational requirements. The...

Cover -- Editorial advisory board -- Guest editorial -- Shopping for kids' luxury brands: young mothers'identity quest in retail spaces -- Doing it for the kids: the role of sustainability in family consumption -- Children's experiences and parents' perceptions of retailers' mobile applications...