Tae Lee, Kyung; Lee, You-Il; Lee, Richard - In: European Journal of Marketing 48 (2014) 5/6, pp. 1133-1158
Purpose – The purpose of this study is to investigate the differential influences of economic nationalism (EN) and cosmopolitanism (COS) on consumer behaviour, and how the two concepts are underpinned by different (normative versus informational) interpersonal influences....