A common complaint about shopping malls is the “sameness” of them. Despite this, shopping mall groups are increasingly using group branding as the basis for promotional activities, emphasising the security for the customer of knowing that they will receive the same level of mix, no matter...

Purpose – This study aims to examine how two aspects of an online shopping environment can influence consumer satisfaction. The two independent variables examined in this study were the level of interactivity and the amount of information provided by an online shopping environment....

Purpose – The purpose of this paper is to examine the role of atmospherics in the creation of an hedonic retail experience by comparing the perceived differences between a retail environment attempting to provide an hedonic experience and one with a more utilitarian focus....

Purpose – This paper aims to explore the topic of gift‐giving to children, highlighting some of the issues that provide insight into how consumers might be making their choices. Design/methodology/approach – A total of 285 personal interviews were conducted using a structured...

Purpose: Corporate social responsibility (CSR) is increasingly considered a central tenant of marketing strategy and a source of competitive advantage within the retail sector. As such, it may affect a supermarket’s customer, employee, and other stakeholder attitudes and behaviours. This...

Purpose: The purpose of this paper is to explore how interactional justice within a retail context may influence employee organizational commitment and how this may evoke guardianship behaviors that manifest in shoplifting prevention. Design/methodology/approach: This research uses a...

Purpose: The purpose of this paper is to present a design fiction diegetic prototyping methodology and research framework for investigating service innovations that reflect future uses of new and emerging technologies. Design/methodology/approach: Drawing on speculative fiction, the authors...