The inauthentic other : social comparison theory and brand avoidance within consumer sub-cultures
Year of publication: |
2013
|
---|---|
Authors: | Charmley, Ryan ; Garry, Tony ; Ballantine, Paul W. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 6, p. 458-472
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Sozialpsychologie | Social psychology | Mexiko | Mexico |
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