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Discontinuity in interaction. findings from two cases in the Italian context

Runfola, Andrea; Guercini, Simone; Gregori, Gianluca; … - In: MERCATI E COMPETITIVITÀ 2013/1 (2013) 1, pp. 53-72

The paper focuses on discontinuity in interaction by investigating the evolving phases in business to business relationships. From the theoretical point of view, the paper deals with the topic of discontinuity considered to be an unexplored aspect of interaction. Methodologically, the paper...

Persistent link: https://www.econbiz.de/10010638784

Lo sviluppo nel retail come modalita’ di internazionalizzazione delle pmi manifatturiere : il caso della moda

Guercini, Simone; Runfola, Andrea - In: Piccola impresa : rivista internazionale di studi e ricerche (2016) 1, pp. 36-52

Persistent link: https://www.econbiz.de/10012219832

The integration between marketing and purchasing in the traceability process

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-891

Persistent link: https://www.econbiz.de/10008332357

Relational paths in business network dynamics: Evidence from the fashion industry

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 41 (2012) 5, pp. 807-816

Persistent link: https://www.econbiz.de/10010018287

New business models in online hotel distribution : emerging private sales versus leading IDS

Runfola, Andrea; Rosati, Massimo; Guercini, Simone - In: Service business 7 (2013) 2, pp. 183-205

Persistent link: https://www.econbiz.de/10010146465

Fast fashion companies coping with internationalization : driving the change or changing the model?

Runfola, Andrea; Guercini, Simone - In: Journal of fashion marketing and management 17 (2013) 2, pp. 190-205

Persistent link: https://www.econbiz.de/10010159664

The integration between marketing and purchasing in the traceability process

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-892

Persistent link: https://www.econbiz.de/10008889841

Relationship resilience and exogenous events : the role of relational dynamics

Runfola, Andrea; Milanesi, Matilde; Guercini, Simone - In: Industrial marketing management : the international … 109 (2023), pp. 146-153

Persistent link: https://www.econbiz.de/10014282243

Let's play! : gamification as a marketing tool to deliver a digital luxury experience

Milanesi, Matilde; Guercini, Simone; Runfola, Andrea - In: Electronic commerce research 23 (2023) 4, pp. 2135-2152

Persistent link: https://www.econbiz.de/10014418069

Exploring the internationalization pathways of luxury SMEs : is there an asset of foreignness?

Milanesi, Matilde; Runfola, Andrea; Guercini, Simone - In: International marketing review 41 (2024) 3/4, pp. 806-826

Persistent link: https://www.econbiz.de/10015057135