Barnes, Liz; Lea‐Greenwood, Gaynor - In: Journal of Fashion Marketing and Management: An … 10 (2006) 3, pp. 259-271
Purpose – The phenomenon of fast fashion is under‐researched academically, yet has received attention in most of the fashion and business press. Therefore, as it would seem timely, this article aims to present the findings of some exploratory research. Design/methodology/approach – The...