Verification of GPDS planning framework for social marketing : a Delphi method
M. Bilal Akbar, Elizabeth Barnes
| Year of publication: |
2024
|
|---|---|
| Authors: | Akbar, M. Bilal ; Barnes, Elizabeth |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 21.2024, 1, p. 51-81
|
| Subject: | Consumer insight | Evaluation | Planning framework | Social marketing | Sustainability |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-022-00362-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014501177