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Factors influencing a manufacturer's opportunism towards small- and medium-sized suppliers
Moon, Junyean - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10010405827
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Culture, product type, and price influences on consumer purchase intention to buy personalized product online
Moon, Junyean; Chadee, Doren; Tikoo, Surinder - In: Journal of business research : JBR 61 (2008) 1, pp. 31-39
Persistent link: https://www.econbiz.de/10003595249
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Special section: Strategic thinking in marketing
Moon, Junyean (contributor) - In: Journal of business research : JBR 66 (2013) 10, pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
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Special issue: perspectives on East Asian Economics and Industries
Moon, Junyean (contributor) - 2014
Persistent link: https://www.econbiz.de/10010339712
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Introduction: digital revolution, marketing, and East Asia economies
Moon, Junyean; Wagner, Udo - In: Global economic review 43 (2014) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10010339725
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Price-matching guarantees : influences on pricing strategy in a market with asymmetric firms
Koh, Dong-hee; Moon, Junyean; Schellhase, Ralf - In: Journal of business research : JBR 65 (2012) 11, pp. 1551-1557
Persistent link: https://www.econbiz.de/10009681934
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The moderating effect of buyer purchasing strategy on the relationship between supplier transaction-specific investment and supplier firm performance
Yoon, Jeomhong; Moon, Junyean - In: Journal of business research : JBR 99 (2019), pp. 516-523
Persistent link: https://www.econbiz.de/10012023714
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Buying decision approaches of organizational buyers and users
Moon, Junyean; Tikoo, Surinder - In: Journal of business research : JBR 55 (2002) 4, pp. 293-300
Persistent link: https://www.econbiz.de/10006723915
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Positioning options for achieving brand association: a psychological categorization framework
Punj, Girish; Moon, Junyean - In: Journal of business research : JBR 55 (2002) 4, pp. 275-284
Persistent link: https://www.econbiz.de/10006723917
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Consumer Use of Available Information for Making Inferences about Missing Information
Moon, Junyean; Tikoo, Surinder - In: Journal of business research : JBR 39 (1997) 2, pp. 135-146
Persistent link: https://www.econbiz.de/10006736174