Introduction: digital revolution, marketing, and East Asia economies
Alternative title: | Digital revolution, marketing, and East Asia economies |
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Year of publication: |
2014
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Authors: | Moon, Junyean ; Wagner, Udo |
Published in: |
Global economic review. - Abingdon, Oxfordshire : Routledge, ISSN 1226-508X, ZDB-ID 1398828-1. - Vol. 43.2014, 1, p. 1-2
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Subject: | Special issue | Global marketing conference | digital revolution | East Asia | Korean scholars of marketing science | Ostasien | Südkorea | South Korea | Digitalisierung | Digitization | Marketing |
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