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This study investigates the types of information provided by airports on their website. The purpose is to identify the main objectives of contemporary airport websites. This study also investigates website size and structure to see if differences exist between airports.
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Purpose This paper aims to develop a conceptual framework on interfirm conflicts in tourism value chains. The framework includes types of conflict, triggers of conflict and their preconditions, consequences of conflict and measures for preventing conflict. Design/methodology/approach The...
Persistent link: https://www.econbiz.de/10015034571
This paper investigates the relationship between governance structures and the market orientation of airports. The focus is on Europe's peripheral areas, where airports tend to be publicly owned and operated as an independent entity or as part of a regional or national airport system. This paper...
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This paper investigates sources, capabilities and consequences of marketing innovation at airports in Europe's peripheral areas. A questionnaire-based survey was administered to airport managers. Ten sources of airport marketing innovation are identified. Innovation is significantly higher at...
Persistent link: https://www.econbiz.de/10010682302
This paper investigates the extent to which airports act as venues, the importance that airports place on this type of activity, and whether it is certain categories of airport that are involved in this type of activity. Airports have always been a vital element of business travel in providing...
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"This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the...
Persistent link: https://www.econbiz.de/10012624994