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A Multicultural Service Sensitivity Exercise for Marketing Students
Rosenbaum, Mark S.; Moraru, Ioana; Labrecque, Lauren I. - In: Journal of marketing education : JME 35 (2013) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10010095482
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Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
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Return on community for consumers and service establishments
Rosenbaum, Mark S. - In: Journal of service research : JSR 11 (2008/09) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10003776181
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Exploring commercial friendships from employees' perspectives
Rosenbaum, Mark S. - In: The journal of services marketing 23 (2009) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10009525772
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Guest editorial: Transformative service reseach : focus on well-being
Rosenbaum, Mark S. - In: The service industries journal 35 (2015) 7/8, pp. 363-367
Persistent link: https://www.econbiz.de/10011337145
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Hospitality, healthcare, and design : guest editorial
Rosenbaum, Mark S. - In: The service industries journal 38 (2018) 1/2, pp. 1-3
Persistent link: https://www.econbiz.de/10011848020
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The impact of pronoun choices on consumer engagement actions : Exploring top global brands' social media communications
Labrecque, Lauren I.; Swani, Kunal; Stephen, Andrew T. - In: Psychology & Marketing 37 (2020) 6, pp. 796-814
Persistent link: https://www.econbiz.de/10012273747
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Color research in marketing : Theoretical and technical considerations for conducting rigorous and impactful color research
Labrecque, Lauren I. - In: Psychology & Marketing 37 (2020) 7, pp. 855-863
Persistent link: https://www.econbiz.de/10012273764
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Stimulating the senses : An introduction to part two of the special issue on sensory marketing
Labrecque, Lauren I. - In: Psychology & Marketing 37 (2020) 8, pp. 1013-1018
Persistent link: https://www.econbiz.de/10012273771
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Celebrity endorsement in social media contexts : understanding the role of parasocial interactions and the need to belong
Aw, Eugene Cheng-Xi; Labrecque, Lauren I. - In: Journal of Consumer Marketing 37 (2020) 7, pp. 895-908
Purpose: As celebrity endorsements have extended from traditional media to social media, the role of celebrities has been amplified and celebrities have been able to establish unprecedentedly close relationships through interacting with consumers. This study, grounded in the theory of...
Persistent link: https://www.econbiz.de/10012412587