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The interplay between customers' incidental and integral affects in value experience

Sandberg, Birgitta; Hurmerinta, Leila; Leino, Henna M - In: Marketing theory 22 (2022) 4, pp. 519-538

Persistent link: https://www.econbiz.de/10013435572

How does omnichannel retailing deliver customer value? : insights from science mapping and future agenda

Omkar Dastane; Tan, Garry Wei-Han; Rafiq, Muhammad; … - In: Journal of global scholars of marketing science : … 34 (2024) 4, pp. 485-512

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Understanding segment-specific key drivers to guide strategy : the impact of value on key drivers of relative satisfaction

Perkins-Munn, Tiffany; Evans, Heather; Buoye, Alexander; … - In: Journal of creating value 8 (2022) 2, pp. 284-305

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Capabilities configurational method for organisations' sustainability : antecedents and consequences

Arraya, Marco - In: International journal of management concepts and … 17 (2024) 2, pp. 215-233

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Creating superior value in the eyes of the customer : an analysis of the two generic value drivers and value paths

Fürst, Andreas; Staritz, Matthias - In: Marketing : ZFP ; journal of research and management 44 (2022) 3, pp. 3-23

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Hedonic and utilitarian drivers of customer engagement

Żyminkowska, Katarzyna - In: Central European business review : CEBR 7 (2018) 4, pp. 15-33

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Empirical study on the relationships of internet banking quality, customer value, and customer satisfaction

Krisnato, Umbas - In: Expert journal of marketing 5 (2017) 1, pp. 17-27

of internet banking, and only focuses on customers of internet banking use of one single bank. The originality of this … research relies on the insights of internet banking quality leading to customer satisfaction and increasing the value of a bank …

Persistent link: https://www.econbiz.de/10011764027

Conceptualizing and capturing digital transformation's customer value: A logistics and supply chain management perspective

Junge, Anna Lisa - 2020

This thesis aims to add knowledge that contributes to answering the question of how digital transformation technologies can contribute to increasing customer value in logistics and supply chain management (L&SCM), and how manufacturing companies can mindfully use them. The output of the thesis...

Persistent link: https://www.econbiz.de/10014433916

On custom

Schlicht, Ekkehart - 1992

Persistent link: https://www.econbiz.de/10000148766

A nation of customers

Goodhart, Philip - 1965

Persistent link: https://www.econbiz.de/10000331795